![]() ![]() This is where the concept of attunement comes into play. To sell effectively, you need to understand the perspective of the person you’re trying to sell to. ⓶ Insight No.2: The importance of attunement With these tips, you’ll be well on your way to becoming a more effective seller and achieving success in your chosen industry. And then finding ways to meet those needs. It’s about understanding your client’s needs first. And remember: selling isn’t just about pushing a product. Focus on building rapport with your clients and making them feel comfortable. People are more likely to invest in someone they like and trust. People are more likely to invest in a product or service that they can connect with emotionally. Use storytelling to bring your ideas to life and make them more relatable. This will help you tailor your approach and make your pitch more appealing. ![]() Put yourself in your client’s shoes and understand their needs, fears, and goals. So, how can you put this insight into practice? ❖ Tips and strategies for applying non-sales selling The ability to influence and persuade is critical to success in the financial industry. Whether you’re a financial advisor, a stockbroker, or simply looking to invest your own money, you need to be able to sell your ideas and convince others to invest in your recommendations. This key insight is especially relevant in the world of money and finance. But it’s an integral part of our daily lives. This means that selling isn’t just limited to traditional sales positions. The book “To Sell is Human” argues that everyone (not just salespeople) engages in selling in various forms - including influencing and persuading. ![]() If so, you’re already engaging in selling. Have you ever found yourself trying to convince someone (about anything)? ⓵ Insight No.1: The concept of non-sales selling
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